Email marketing ranks as the second top distribution channel. Nearly nine out of ten B2B marketers choose email as a distribution method. Even in the business-to-consumer market, 79% of companies use email to promote their goods.
Email campaigns or newsletters are one of the top affiliate marketing trends. But how do you launch a successful affiliate email campaign?
Read on to discover how to send the perfect mailshot. Learn how to build your email lists and why email still dominates in 2022.
What Is an Email Marketing Campaign?
An email marketing campaign is a coordinated series of individual emails sent over a particular period with a single objective. Downloading a white paper, registering for a webinar, or purchasing are examples of specified intents or calls-to-action (CTAs).
Each email must contain a well-written subject line, targeted email content, and a clear call to action to meet the campaign’s objective. As with most digital material, a subject line should find a balance between helpful and fascinating, enticing readers to click without over-or under-promising.
Those whose exteriors do not accurately depict their contents. Therefore, content that is focused should be relevant to the general concept of your email marketing campaign. In many email campaigns, marketers may employ dynamic content to appeal to various audience segments.
Generally, effective email marketing campaigns with good affiliate marketing techniques have one primary CTA and a secondary CTA. Your call-to-action buttons should be conspicuous and prominent without overwhelming or distracting from the message.
Email service providers, such as Campaign Monitor, are frequently used to send email campaigns. Typically, you will want to part your audience to ensure that each section receives relevant, customized content based on their individual interests or needs.
Email marketing campaigns can consist of a single message or a series of messages sent over time. However, while sending many messages, it is essential to maintain consistency with your general concept, even if your CTAs vary between messages.
The Benefits of Email Marketing
If you think there’s nothing you can benefit from email marketing, think again. Here’s what to expect:
Increase website visits
Email is an effective method for increasing website visitors. You can publish excerpts of recent articles and direct interested readers to your blog to read the complete versions. Or, add calls-to-action to your promotional emails that lead recipients to your landing and product sales pages for further information.
Increase sales and earnings
Email can assist you in exposing your products and services to clients and experimenting with various revenue-generating promotional strategies. For example, you can induce purchases by providing discounts and free shipping.
Sharing roundups and collections that highlight specific products is another option. Additionally, you can enhance the average order value through upselling and cross-selling.
Increase brand recognition
Email can help you spread the word about your business, products, and services by providing subscribers with valuable resources, instructional content, news and updates, and more. You should also integrate the content and style of your email with your brand’s identity to increase brand awareness.
Keep customers engaged
You have the freedom to experiment with your email messages. There are numerous email marketing campaigns you may send (more on this below), and there is potential for creativity. Changing your email marketing efforts keeps clients engaged and enthusiastic about your business. Additionally, it helps you remain in their minds.
Gain vital business data
Email permits the collection of client information and the study of their behavior. You can accomplish this through analytics tracking, email surveys, and feedback forms. Utilize this data to enhance your emails, organization, goods, and services.
Additionally, you can utilize email marketing solutions to set up automated workflows. This works by sending emails in response to certain consumer activities. Send a welcome email, for instance, once a contact subscribes to your newsletter.
Email automation saves you time and effort and enables you to send the correct email to the right person at the right time, thereby avoiding human mistakes and delays.
Getting Started With Your Email Marketing
If you’re just starting with email marketing, it might be easy to feel overwhelmed by all the options. As long as you understand the goals of your email marketing and follow a methodical procedure to compose your emails, it need not be that difficult.
Here, we will demonstrate how to design your email marketing campaigns from the start in four simple steps.
Know Your Goal
You must understand why you are doing the campaign. What do you aim to accomplish by sending this email? What do you hope your contacts will do after opening your email?
Set the following objectives for your email campaigns:
- Brand recognition
- Website visits
- Revenue generation
- Lead management
- Responses and surveys
Understanding the objective of your campaign provides direction to your efforts and facilitates the achievement of measurable outcomes. Ensure that the goals of your email marketing strategy connect with your organization and positively influence your bottom line.
Identify Target Audience
Your firm certainly has various customer types. You should categorize your subscribers for each campaign to improve conversions.
You can segment subscribers based on age, gender, location, interests, preferences, engagement levels, and online behavior, among other criteria.
Select Campaign Type
Here are some standard email marketing formats that every marketer should be familiar with:
Shopping cart abandonment campaigns
Cart abandonment campaigns are emails sent to customers who visited your online store. There are also added things to their shopping cart, leaving them without completing their transaction.
Welcome email series
A welcome email series, or a single welcome email, is the first email a subscriber receives after signing up for your email list or making a transaction. Welcome emails are an excellent method to introduce new contacts to your company, products, and services.
The most effective welcome emails are concise and actionable. Their primary objective is to move subscribers to “the next level.”
Email Blast
An email blast is a generic email sent to a whole email list without segmentation or consideration for the different target groups that may be interested in receiving such communications.
There were essentially regulations during the early days of internet and email marketing. The method that marketers utilized to enhance sales was email blasting. It was not a two-way conversation like today but a one-way flow of spam emails.
With the evolution of email marketing over the years, email blasts are the new newsletters and email campaigns. In addition, innovations have also gained prominence, opening the way for more targeted email and segmented email blast campaigns.
Newsletters
Newsletters are the ideal and usual types of email marketing programs. They are typically non-promotional, and brands can use them to communicate with their subscribers’ industry news and updates, advice, features, blog roundups, and more.
Email Marketing vs. Newsletters
In some cases, you might get confused with email marketing and newsletters. They seem to be the same. Yet they are not. Newsletters are primarily personal, they are mainly designed to nurture relationships mid-funnel. Most importantly, while email marketing emails are more like sales brochures, transactional emails are primarily used to communicate with customers.
While email marketing emails are more like sales brochures, transactional emails are primarily used to communicate with customers.
Re-engagement emails
Re-engagement emails are sent to inactive subscribers to re-engage them with your brand and communications. For instance, if a consumer hasn’t opened any of your promotional emails recently, you could offer them a discount to encourage a purchase.
You might also send brief surveys to inactive subscribers. Ask them what they would like to see in future emails. Then, utilize this information to produce more relevant email content.
Choose The Best Time
Suppose you send an email campaign at 3 a.m. For instance, your email will likely get buried beneath a mountain of other emails in your subscribers’ inboxes.
To achieve the highest level of interaction with your emails, you must send them at the optimal time, including the hour and day of the week.
3 Best Tips To Get Successful With Your Email Marketing Campaign
Before you go, here are some strategies and best practices that can help you boost your email marketing.
Having an Email List
To maximize the impact of your emails, you must send them to the appropriate recipients. For instance, a brand with a global presence should only target the right regional audience. Other methods for segmenting a highly relevant audience include demographics such as age or gender.
Conversational Value
Consumers have marketing emails daily, and they are tired of receiving overly promotional communications from corporations and machines. To interact and develop relationships with your subscribers, you must address them as individuals, not businesses.
Maintain a cordial, approachable, and conversational tone in your communications. Speaking to your readers as if conversing with a friend will naturally make your email more personable and relatable. This will ultimately result in increased engagement and conversions for you.
Designing your Email
Your email may include valuable and insightful information. You can include your logo, utilize your brand’s colors and fonts, and align the design with your brand’s visual identity.
Or, allow your email content to breathe by including white space, or blank sections, around the text and visual elements. This improves the appearance of your email design and makes the content simpler to read.
Your emails should look amazing on desktop and mobile devices. Avoid utilizing huge graphics that do not load correctly on small displays or sluggish Internet connections.
The Bottom Line
Email marketing will continue to exist. If you’re not maximizing it, you’re missing out on a substantial amount of potential money. Check out the best email automation software to help you get the necessary tools. If you’re ready to delve into email marketing and design your first email campaign, go on with the ideal strategies!
Also, you can take a look at how to grow a business through email marketing with a book! It can be an effective way to manage and plan out the success of your venture. Good luck!
